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As of July 2015, a six-month membership costs $75.00.The membership is discounted for full-time students, recent graduates, and residents of certain states. The first is a short 35-to-50 word profile, which is visible to all members of the opposite sex.
“We’ve had people offer to give us free DJs for parties,” says the 5-foot-9 Bradford, who looks like an extra from MTV’s “The Hills” and graduated from Stanford business school.A team of researchers led by Eli Finkel, a professor of social psychology at Northwestern University, decided to test the claims of dating sites by comparing the likelihood that users would not only find, but also stick with their “online soul mates” for the long haul.Their study, published in op-ed, concludes that even though as many as 25 million people per month seek matches through online dating services, these individuals are no more likely to find their soul mates than people who hook up with partners through conventional methods—singles bars, blind dates, friends of friends.“One guy offered his whole roof deck [for a League party].He had other things going on for him, too, aside from an awesome penthouse,” explains Bradford, who threw an NYC kickoff party for her service at the Jane Hotel in April and is planning another members bash at Montauk hot spot the Surf Lodge in July.(MORE: Here’s How Your Identity Will Be Stolen: The Top 10 Scams) What’s worse, online dating services make claims that are largely unfounded.
Sites may say they use scientific methods and proven algorithms as the basis for matching, but they don’t release the data due to proprietary reasons, or the data they produce don’t fit the criteria for scientific acceptability.
“I regret doing it,” says Shultz, a Dickinson grad whose cheekbones could slice an apple. “[It’s] just a more curated group of people geared towards our demographic, which is 20s and 30s and, you know, who come from a good family,” Shultz says of the ultra-exclusive dating app, which provides users with just five matches a day. “I do think the concept of exclusive, invite-only, hard-to-get-into, wait-in lines — it’s very New York,” says Bradford, 30, whose company weeds out the hoi polloi from the hoity-toity.
(The app, which is free, even boasts a concierge service that doles out dating tips and feedback.) “I think it’s a good fit for the mentality here.” Since the app launched, she has been inundated with pleas from the public.
Some sites even promise “scientific formulas” to create perfect matches, making it sound as if the odds of finding true love are all but guaranteed.
Unfortunately, though, just like that certain someone who fails to call for a follow-up date, there are indications these sites don’t come through on their promises.
For Thatcher Shultz, finding the right dating app is nearly as difficult as finding the right girl.